Local SEO services

Local SEO that gets you into the Google Maps top 3

Most people who need a lawyer, a doctor, or a contractor choose from the three businesses Google shows on the map. We optimize your Google Business Profile, clean up your citations, and build the local signals and pages that move you into that spot across your whole service area.

What's included

What the Local SEO program covers

Google Business Profile optimization

Primary and secondary categories, services, and descriptions written around the terms people search, plus custom photos so Google has more to read.

Citation building and cleanup

Consistent name, address, and phone across the directories Google and AI tools check. Duplicates and outdated listings get fixed or removed.

Map grid tracking

10 keywords on a 5-mile community grid or 20 on a 10-mile city grid. Each scan shows where you rank from dozens of points across your area.

Local engagement signals

Ongoing local activity on your priority keywords that helps Google connect your profile with those searches. It works best on terms your site and profile already support.

Service and area pages

A page for each core service and for the nearby towns you serve. Rankings that stall in one direction usually point to a town your site never mentions.

Reviews and Q&A

Review response guidance, monitoring, and profile Q&A built from the questions your customers actually ask.

You get: more calls, website clicks, and direction requests from Google Maps, with a monthly map grid report that shows exactly where you rank.

How it works

From audit to the top 3

Step 1

Audit and qualify

We review your profile, reviews, website, and competitors, then pick keywords with enough presence to move and room left to climb.

Step 2

Fix the foundation

Categories, services, citations, and on-page content get corrected first, so Google recognizes what you do and where you do it.

Step 3

Build momentum

Engagement signals and new pages go to work on the first keyword set. Movement usually shows within weeks; the top 3 often takes 30 days or more.

Step 4

Report and expand

Each month you see what moved, which terms reached the top 3, and the next keywords we're adding and why they're ready.

What we report

Three numbers that show where you stand

Average rank

Your average position for a keyword across every point on the grid. Lower is better.

Coverage

The share of grid points where you show up in the top 20 results at all.

Top 3 share

The share of grid points where you're in the map pack. This is the number that turns into calls.

Rankings are reported next to your profile's calls, website clicks, bookings, and direction requests, so you can see rankings turn into leads.

Local SEO FAQ

Common questions about local SEO

How long does local SEO take?

Grid movement usually shows within the first few weeks. Reaching the top 3 on competitive terms often takes 30 to 90 days, depending on your starting point, reviews, and competition.

What does my business need to qualify?

A verified Google Business Profile with a physical address, at least 10 reviews averaging 3.5 stars or better, and a website that mentions the services you want to rank for. If you're short on any of these, we fix that first.

Do you work with multi-location businesses?

Yes. Each location needs its own landing page with an address and phone number that match its profile exactly, and each one gets its own grid.

What happens if we stop?

Rankings tend to fade gradually over several weeks, not overnight. The profile, citation, and content work you paid for stays with you.

Often paired with AEO and GEO, which adds a full directory audit and consolidation, and SEO content for the area pages that break through stalled rankings. New to map grids? Read how to read a map grid report.

See where you rank right now with a free map grid audit.

Request a free audit »