PPC management
PPC management that brings in leads while SEO builds
Google Ads and Local Services Ads put you at the top of the page from day one. Campaigns run through an established network of PPC specialists, with strategy, tracking, and reporting handled by us, so paid and organic search work as one plan.
What's included
What PPC management includes
Google Ads search campaigns
Campaigns built around high-intent searches for each service and service area, with ad copy that matches the landing page.
Local Services Ads
Setup, verification, and ongoing management of Google's pay-per-lead ads, including disputes for bad leads.
Call and conversion tracking
Every call, form, and booking tied back to the campaign and keyword that produced it.
Negative keywords and budget control
Weekly search term reviews to cut wasted spend, with bids shifted toward the hours and areas that convert.
Landing page alignment
Ads point to pages built to convert, coordinated with your SEO content so both channels share the work.
Cost-per-lead reporting
A monthly report on spend, leads, and cost per lead, shown next to your organic results.
You get: leads from the first weeks, with cost per lead reported every month next to your organic results.
How it works
Audit, launch, optimize
Step 1
Audit
We review existing campaigns or competitor ads, tracking, and landing pages before spending a dollar.
Step 2
Launch
Campaigns go live with tight targeting, conversion tracking, and negative keyword lists already in place.
Step 3
Optimize
Search terms, bids, and ads get tuned weekly. Strategy and results get reviewed with you monthly.
PPC FAQ
Common questions about PPC
Should we run PPC if we're doing SEO?
Often, yes. Ads bring in leads while SEO builds, and search term data from ads shows which keywords are worth targeting organically.
Who manages the campaigns?
Campaigns run through an established network of PPC specialists. Steven handles strategy, coordination, and reporting, so you have one point of contact for all of search.
Is ad spend included?
No. Ad spend is paid directly to Google from your own account. Management is a separate monthly fee.
Who owns the ads account?
You do. Campaigns are built in your Google Ads account, and the data stays with you.
Pairs with design and CRO to lower cost per lead, and with the Local SEO program for long-term growth.