Services
Everything that decides whether a client finds your firm
Galli Local covers the full local search picture for law firms. Most firms start with a local SEO program and add AI search work and content as the plan calls for it.
Local SEO & Google Business Profile
Most local calls start in the map pack. We work your Google Business Profile, reviews, and citations so you show up there across your whole service area, not only near your office.
You get: more calls, direction requests, and website clicks from Google Maps, tracked on a map grid every month.
Local SEO details »
- Google Business Profile management: categories, services, descriptions, posts, photos, and Q&A
- Review response guidance and monitoring
- Priority signals program for up to 10 keywords across 1–2 locations
- Grid-based rank tracking, with before-and-after map reports every month
- Rankings reported next to calls, website clicks, and direction requests
- Spam and fake competitor listings reported to Google
- Location page recommendations for each office
AEO | GEO
More people now ask ChatGPT, Gemini, and Google's AI Overviews who to hire. We structure your site and reputation so those tools can find you, trust you, and name you.
You get: a monthly read on how often AI tools name your business for your priority questions, plus the fixes to raise it.
AEO and GEO details »
- Directory and citation management across legal directories, local directories, and data aggregators
- Consistent name, address, phone, and practice details everywhere AI tools look
- Monthly tracking of firm mentions and citations in AI answers for priority questions
- Page recommendations that make content quotable: direct answers, FAQ sections, attorney details
- Schema and entity consistency across your site, profiles, and third-party listings
Content
Pages written around the questions your clients ask, for the towns you serve, so the people who find you are ready to call.
You get: new and rewritten service and location pages every month, approved by you before anything goes live.
Content details »
- AI-assisted practice-area and landing pages, researched, edited, and fact-checked by a writer
- Hyper-local pages for nearby cities, neighborhoods, courthouses, and narrow case types
- Rewrites of underperforming pages, which often move faster than new ones
- 800–1,000 words, written at about an 8th-grade reading level
- English or Spanish
- Written with attorney advertising rules in mind
Technical SEO & web development
Rankings stall when a site is slow or hard to crawl. We fix speed, indexing, and tracking first so the rest of the program has something solid to build on.
You get: a fast site that passes Core Web Vitals, clean indexing, and call and form tracking you can trust.
Technical SEO details »
- Ongoing maintenance to current SEO standards
- Publishing and on-page optimization
- Schema markup for the firm, attorneys, practice areas, and locations
- Core Web Vitals and page speed work
- Crawl error, redirect, and indexing fixes
- Uptime monitoring and call and form conversion tracking
- Website rebuilds with URL mapping to protect rankings
Link building
Links from relevant local and industry sites give your pages the authority to outrank competitors who have been around longer.
You get: a monthly list of every link earned and the page it supports.
Link building details »
- Internal linking that sends authority to priority practice-area and location pages
- Foundational links from legal and local directories
- Guest placements on relevant publications, with writing included
- Backlink monitoring and review of harmful links
Design & CRO
Traffic only pays off when it converts. We design pages and graphics that make calling or filling out a form the obvious next step.
You get: page graphics and layout changes aimed at more calls and form fills.
Design and CRO details »
- Custom images for new pages
- Google Business Profile post graphics
- Call-to-action and form design
- Print and brand work: logos, brochures, flyers
PPC management
Paid search brings in leads while organic rankings build. Campaigns run through an established network of PPC specialists, with strategy and reporting handled by us.
You get: leads while SEO builds, with cost per lead reported every month.
PPC details »
- Google Ads search campaigns by practice area or service and city
- Google Local Services Ads setup and management
- Call tracking and conversion setup
- Negative keyword, bid, and budget management
- Monthly spend, cost-per-lead, and lead quality reporting
Local SEO reporting
See your map visibility, point by point
Each priority keyword is scanned from a grid of points across your service area. Each dot shows where the business ranks from that spot. You get these grids every month, next to the calls, website clicks, and direction requests from your Business Profile, so you can see how rankings turn into leads.
Before · Feb 26
After · Mar 11 (13 days later)
Average rank
where the business places across the whole grid
Coverage
share of grid points where it appears in the top 20
Top 3 share
share of grid points where it appears in the map pack
Example grid report for a home-services business, keyword "window replacement near me": top-3 positions went from 1 of 81 grid points to 55 of 81 in 13 days. Results vary by market, competition, and the strength of the website and Business Profile.
Common questions
What to expect when we work together
How soon will we see results?
Google Business Profile and technical fixes often move the map grid within a few weeks. Content and links usually take three to six months to build steady organic gains. Every market is different, and no one can honestly guarantee a ranking.
Who owns the accounts and the content?
You do. Your website, Google Business Profile, analytics, and ad accounts stay in your name, and everything we create is yours to keep if we part ways.
What's in the monthly report?
Map grid results for your priority keywords, organic traffic and rankings, calls and form fills, AI mention tracking, and a list of completed work. Each report ends with the plan for next month.
How long is the agreement?
Engagements start with a three-month term, then continue month to month. Three months is enough to fix the foundation and show early movement on the map grid.
Who writes the content, and how is AI used?
AI helps with research and first drafts. A person edits and fact-checks every page against your business details, and nothing publishes until you approve it.
Do you work outside Pennsylvania?
Yes. We're based in Bellefonte, Pennsylvania, and work with law, medical, and home services businesses across the country.