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Service area page template

A fill-in outline for city pages that rank, with the questions that produce real local content.

City pages fail when they are one page copied with the town name swapped. This template gives you the outline and the questions that produce content true only for that town.

Service area page wireframe with a heading, a map pin, local proof sections, and a checklist

PDF, 5 pages. Free with your email.

    What's inside

    • What makes a city page rank
    • Page outline to fill in
    • Questions to answer for each town
    • Pre-publish checklist

    Who it's for

    Service businesses that work in several towns, and the writers who build their pages.

    Common questions

    How many city pages should I build?

    As many as you can back with real jobs and reviews. For most businesses that is 5 to 15.

    How long should each page be?

    Usually 700 to 1,200 words. Local detail matters more than length.

    Are city pages against Google's rules?

    Only near-duplicates with no distinct value. Pages with real local content are legitimate.

    Want it done for you?

    This guide supports our SEO content writing. To see where you stand first, request an audit.

    More guides: all tools and resources