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Home / Digital marketing / SEO
SEO services: every part of search, run as one plan
Quick summary: SEO services from Galli Local cover seven kinds of work under one plan: local SEO, Google Business Profile management, AEO | GEO, SEO content, technical SEO, link building, and design and CRO. One person plans all seven, puts them in order, and sends one monthly report. It suits a business that has outgrown a single service. Most small businesses should start smaller, with the Local SEO program.
What do SEO services include?
Seven services, each with its own page. This page explains how they fit together. The linked pages explain each one in full.
| Service | What we do | What it changes | Page |
|---|---|---|---|
| Local SEO | Citations, map grid tracking, engagement signals on priority keywords, review monitoring | Where your listing ranks in the map pack across your service area | Local SEO |
| GBP management | Full profile optimization, posts, monitoring for unwanted edits, coaching calls for your staff | How complete and current your Google Business Profile is | GBP management |
| AEO | GEO | Directory audit, duplicate cleanup, 2 new profiles a month, schema, monthly AI mention report | Whether AI tools can confirm your business and name it | AEO | GEO |
| SEO content | Service pages, area pages, FAQ blocks and rewrites, each approved by you | Which searches your website can rank for at all | SEO content |
| Technical SEO | Crawling, indexing, speed, schema, and call and form tracking | Whether Google can read the site and whether leads get counted | Technical SEO |
| Link building | Competitor gap analysis, local and industry links, unlinked mentions, lost links | How much authority your pages have next to older competitors | Link building |
| Design and CRO | Conversion review, calls to action, page graphics, form cleanup | How many visitors call, book or fill out a form | Design and CRO |
Ahrefs Keywords Explorer shows about 57,000 searches a month in the United States for "seo services", about 28,000 for "local seo services" and about 5,100 for "seo services for small business".
Why run them as one plan?
Because each service depends on another one, and the dependencies run in a fixed direction. Bought from three vendors, the parts get done in whatever order the invoices arrive.
Here is how one new page moves through the plan. Say a roofing company has no page for metal roofs.
- The map grid scan shows no ranking at all for "metal roofing". That pattern nearly always means missing content.
- SEO content writes the page from the owner's answers about real jobs.
- Technical SEO adds Service schema, checks that the page is indexed, and confirms the call button is tracked.
- The service is added to the Google Business Profile, with a link to the new page.
- Link building points one or two relevant links at it.
- Local SEO adds the keyword to the tracked set once it shows up across the grid.
- Design and CRO checks, over 90 days, whether visitors to the page call.
The value of the plan is the order, more than any one of the parts.
A second reason is cost. Listing cleanup done for the map pack is the same cleanup AI tools need. Run together, you pay for it once.
What order is the work built in?
The digital marketing page describes three layers, built in order. SEO services cover the first two.
| Layer | What it means | Services in this plan |
|---|---|---|
| 1. Foundation | A site Google can crawl and customers can use. Without it, the work above it leaks. | Technical SEO, design and CRO |
| 2. Visibility | Showing up where people look: the map, the organic results and the AI answer. The same listings and pages feed all three. | Local SEO, GBP management, AEO | GEO, SEO content, link building |
| 3. Acceleration | Paid placement for leads now, while the first two layers build. | Not part of SEO. See below. |
Inside the visibility layer there is an order too:
- Profile and listings first. They are the fastest to fix and both the map pack and AI tools read them.
- Content second. A keyword with no page behind it has nothing to rank.
- Links third. Links work best when they point at strong pages.
- Engagement signals last. They build on keywords the website and profile already support.
Most clients still start in the middle, with the map pack, because that is where local calls come from. The first call shows whether the foundation needs work before anything else.
How is this different from the Local SEO program?
The Local SEO program ranks a listing. SEO services work on the listing, the website and everything that describes the business elsewhere.
| Local SEO program | SEO services (full stack) | |
|---|---|---|
| Ranks | Your Google Business Profile in the map pack | The profile, your web pages and your mentions in AI answers |
| Website work | Page recommendations only | Pages written, technical fixes made, layouts changed |
| Requires | A verified profile at a real physical address, at least 10 reviews, a 3.5-star or better rating | The same, plus a website we can get into |
| Reported | Average rank, coverage, top 3 share, calls, website clicks, direction requests | All of that, plus organic traffic and rankings, form fills, links earned and AI mentions |
| Price | Starts at $850/mo per location | Quoted per business |
The program is the right size for most small businesses. It includes service and area page recommendations, not page writing or technical work. When those recommendations pile up with nobody to carry them out, that is the sign to look at the larger plan.
How does it relate to the Full agency stack package?
SEO services are the search half of the Full agency stack. The packages page describes that package as "Local SEO, AEO | GEO, SEO, development, and PPC, run as one plan with one point of contact." It covers every package plus website management and development hours, and it is quoted per business.
Two services sit outside SEO and are sold separately:
- PPC management is the acceleration layer. Google Ads and Local Services Ads bring leads from the day campaigns go live and stop the day the budget stops.
- Website build is a one-time project for a site that is not worth patching. It is quoted per project.
Content is not sold on its own. It comes with the AEO | GEO bundle and the full stack, or case by case once a strategy is in place.
Who is it for, and who should start smaller?
It fits a business that:
- Has a verified profile, 10 or more reviews and a 3.5-star or better rating already
- Ranks on the map near the office and nowhere else
- Offers several services or serves several towns, and has pages for only a few
- Sits on page two behind competitors with older sites and more links
- Is paying two or three vendors who do not talk to each other
Start smaller if you:
- Are new, with few reviews. Reviews and a complete profile come first.
- Serve one town with one main service. The Local SEO program alone usually covers it.
- Need leads this month. Run ads first and scale them back as the map pack starts producing calls.
- Have no website, or one that cannot be edited. That is a website build before it is SEO.
What does a month look like?
| Part of the month | What happens |
|---|---|
| Measure | Map grid scans for the tracked keywords, a site crawl, a review of Search Console, and the AI question list rerun |
| Decide | The findings are ranked by how many calls they affect. A few go on the month's list. |
| Do | Pages written and sent for your approval, technical fixes made, listings corrected, links pursued, profile updated |
| Report | One report covering every channel, ending with the plan for next month |
The report holds map grid results for your priority keywords, organic traffic and rankings, calls and form fills, AI mention tracking, links earned with the page each one supports, and a list of completed work. Results are compared with a baseline taken before work starts.
Your part is small but real. You approve every page before it goes live, answer a few questions about recent jobs, and ask customers for reviews as work finishes.
How long does each part take?
These are the timings published on each service page. Every market is different, and nobody can promise a position.
| Part | Typical timing |
|---|---|
| Technical audit | About a week from access to a prioritized fix list, for a typical local business site |
| Map pack | First grid movement in 1 to 3 weeks. Top 3 on competitive terms in 30 to 90 days. |
| Listings and AI mentions | Listing fixes take 4 to 8 weeks to spread. AI mentions follow over the next few months. |
| SEO content | New pages are usually indexed within days. Steady gains take 3 to 6 months. |
| Link building | Most links take several weeks to be found and counted |
| Design and CRO | Changes are judged over 90 days, with tracking in place first |
Agreements start with a three-month term, then run month to month. Your website, profile, analytics and content stay in your name.
SEO by industry
The plan is the same for every business. The searches, the rules and the page types are not. Each industry has its own SEO page:
- SEO for law firms
- SEO for home service companies
- SEO for dental practices
- SEO for medical practices
- SEO for auto repair shops
- SEO for restaurants
- SEO for tour operators
- SEO for plumbers
- SEO for HVAC companies
- SEO for electricians
- SEO for roofers
All industries are listed on the industries page, and every service is on the digital marketing page.
Common questions about SEO services
What is the difference between local SEO and SEO?
Local SEO ranks a business listing in the map pack. SEO ranks web pages in the organic results. Local SEO works mainly on the Google Business Profile, citations and reviews. SEO works on content, technical health and links. They support each other, since a strong service page helps the profile rank for that service.
Do I need all of it?
No, most small businesses do not. A business with one location and one main service usually needs the Local SEO program and little else at first. The full plan makes sense when the map grid keeps pointing to missing pages, slow pages or weak links that nobody is fixing.
Can I buy one part on its own?
Some parts, yes. The Local SEO program stands on its own, and technical SEO, link building, and design and CRO can each be quoted as a project. GBP management and AEO | GEO are added as bundles on top of the Local SEO program. Content is not sold on its own.
How much do SEO services cost?
The full plan is quoted per business, because the mix of work differs for each one. The Local SEO program inside it starts at $850/mo per location. Final pricing depends on your market, number of locations and keyword count.
How long before SEO brings in calls?
Map rankings move first, with first grid movement in 1 to 3 weeks and the top 3 on competitive terms in 30 to 90 days. Content and links usually take three to six months to build steady organic gains.
Who does the work?
Steven Galli plans the account, reviews every deliverable and is your one point of contact. Development, writing, design and link outreach are handled by independent specialists working under his direction.
Do you promise rankings?
No. Nobody controls Google or the AI tools, so we do not promise a position, a lead count or an AI mention. We report what moved each month and what we will do next.
Find out which parts your business needs
Request a meeting. It includes a free map grid audit of your main keyword.