PDFThe Google Maps field guide for local businesses
A four-week plan: measure, reviews, photos, and visits, with a printable review card and shot list.
PDF · 7 pages
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All servicesLocal SEOGBP managementAEO | GEOSEO contentTechnical SEOLink buildingDesign & CROPPC managementIndustriesLaw firmsHome servicesPlumbersHVACElectriciansRoofersMedical practicesOrthopedicsPhysical therapyDental practicesGeneral dentistsOrthodontistsPeriodontistsEndodontistsRestaurants and coffee shopsTour operatorsAuto repair shopsLocationsPennsylvaniaState CollegeBellefonteAltoonaWilliamsportLock HavenLewistownPhiladelphiaPittsburghAllentownHarrisburgNew YorkNew York CityBuffaloRochesterAlbanyTexasHoustonDallasSan AntonioAustinUtahSalt Lake CityProvoSt. GeorgeConnecticutBridgeportNew HavenHartfordStamfordOhioColumbusClevelandCincinnatiWashingtonSeattleSpokaneTacomaNevadaLas VegasRenoHendersonPackagesAboutResourcesArticles
Tools and resources
Free local SEO guides, templates, and tools
Checklists, worksheets, and templates we use with clients, written for owners who want to do the work themselves. Every download is free with your email, and each one covers a job you can finish in an afternoon.
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PDF
PDFWhy isn't my phone ringing? A four-stage diagnostic
Twenty checks across visibility, listing, website, and call handling, with fixes for each.
PDF · 5 pages
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PDFThe AI visibility self-test
Ten questions to run in four AI tools, a score sheet, and fixes by result.
PDF · 6 pages
Get the guideLocal SEO
Rank on the map, measure it on a grid, and turn rankings into calls. See our local SEO services.
PDFThe Google Maps field guide for local businesses
A four-week plan: measure, reviews, photos, and visits, with a printable review card and shot list.
PDF · 7 pages
Get the guidePDFWhy isn't my phone ringing? A four-stage diagnostic
Twenty checks across visibility, listing, website, and call handling, with fixes for each.
PDF · 5 pages
Get the guide
PDFHow to read a map grid report
The color bands, the key numbers, seven common patterns, and six grid scan tools compared.
PDF · 3 pages
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PDFLocal SEO launch checklist for new businesses
A 30-day checklist: profile, core listings, website basics, first reviews, and tracking.
PDF · 3 pages
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PDFThe local SEO calendar
The weekly, monthly, and quarterly routine, plus a month-by-month seasonal plan.
PDF · 3 pages
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PDFLaw firm SEO hiring scorecard
Eight questions, an answer key, a contract checklist, and a score sheet for three agencies.
PDF · 4 pages
Get the guideGoogle Business Profile
Keep the listing live, accurate, and well reviewed. See our GBP management.
PDFGoogle Business Profile suspension recovery kit
A cause checklist, the documents Google accepts, an appeal template, and next steps if denied.
PDF · 6 pages
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PDFThe review response playbook
Six reply templates, a version for regulated professions, and the removal steps.
PDF · 5 pages
Get the guideAI search and listings
Get your business details right everywhere AI tools look. See our AEO | GEO services.
PDFThe AI visibility self-test
Ten questions to run in four AI tools, a score sheet, and fixes by result.
PDF · 6 pages
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SpreadsheetCitation audit worksheet
A spreadsheet to record your correct details, every past version, and the status of 20 directories.
Spreadsheet · .xlsx
Get the guideSEO content
Build pages that rank for each service and town. See our SEO content writing.
PDFService area page template
A fill-in page outline, 13 local-proof questions, and a pre-publish checklist.
PDF · 5 pages
Get the guideTechnical SEO
Help search engines read your site correctly. See our technical SEO.
PDFLocalBusiness schema starter pack
A JSON-LD template, types for eight trades, a field guide, and a testing checklist.
PDF · 6 pages
Get the guidePaid ads
Decide where the next marketing dollar goes. See our PPC management.
SpreadsheetLocal SEO vs. Google Ads budget calculator
A spreadsheet that compares cost per lead and revenue for ads and SEO over 12 months.
Spreadsheet · .xlsx
Get the guideCheat sheets by trade
Two-page companions to the Google Maps field guide, with the categories, photos, and review prompts for your kind of business.
PDFGoogle Maps cheat sheet for plumbers and home service companies
Two pages: categories, photos, review prompts, and directories for plumbers and home service companies.
PDF · 2 pages
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PDFGoogle Maps cheat sheet for dental and medical offices
Two pages: categories, photos, review prompts, and directories for dental and medical offices.
PDF · 2 pages
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PDFGoogle Maps cheat sheet for restaurants and coffee shops
Two pages: categories, photos, review prompts, and directories for restaurants and coffee shops.
PDF · 2 pages
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PDFGoogle Maps cheat sheet for tour operators
Two pages: categories, photos, review prompts, and directories for tour operators.
PDF · 2 pages
Get the guideCommon questions
Are these really free?
Yes. We ask for your name and email so we can send the download link.
Can I share them with my team or clients?
Yes. Please keep the Galli Local name on the page.
How current are they?
Each guide was last reviewed in October 2026. Google changes its tools and policies often, so check the linked Google help pages before acting on anything time-sensitive, such as a suspension appeal.
Do I need to hire someone to use them?
No. Each one is written so an owner or office manager can follow it without an agency.