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LocalBusiness schema starter pack

A copy-ready JSON-LD template, the right type for eight trades, and a testing checklist.

Schema markup states your business details in a format search engines and AI tools read without guessing. This pack gives you a template to copy, the right type for your trade, and a way to test it.

LocalBusiness JSON-LD code template with name, address, and phone fields

PDF, 6 pages. Free with your email.

    What's inside

    • What this pack does
    • The template
    • What each field means
    • Pick the right type
    • Check your work

    Who it's for

    Business owners with access to their site, and developers who want a correct starting point.

    Common questions

    Will schema raise my rankings?

    Not by itself. It helps search engines read your details correctly.

    Can schema add review stars to my listing?

    Not for reviews you host about your own business. Google treats those as self-serving.

    Do I need a developer?

    Not always. WordPress SEO plugins generate this markup from a settings form.

    Want it done for you?

    This guide supports our technical SEO. To see where you stand first, request an audit.

    More guides: all tools and resources