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Home / Digital marketing / Local SEO / Guides / The Google Maps field guide for local businesses

The Google Maps field guide for local businesses

A 30-day plan for the parts of your Google Maps listing you control: reviews, photos, and visits.

You can't move your building. You can change how many recent reviews you have, how many real photos are on your profile, and how many locals look you up and visit. This guide turns that into a four-week plan, with worksheets and pages to print.

Four-week Google Maps plan with columns for measure, reviews, photos, and visits

PDF, 7 pages. Free with your email.

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    What's inside

    • The 30-day plan
    • Week 1: measure
    • Week 2: reviews
    • Week 3: photos
    • Week 4: visits
    • Day 30: compare and keep going

    Who it's for

    Owners and office managers who look after their own Google Business Profile.

    Common questions

    Will this get me into the top 3 on Google Maps?

    It covers the factors you can change yourself. Category, distance from the searcher, and competition also decide rankings, and no guide can guarantee a position.

    How long until I see a change?

    Review and photo activity builds over weeks. Compare calls and direction requests after 30 days, then at 90.

    Do I need any paid tools?

    No. You need access to your profile and a phone.

    Want it done for you?

    This guide supports our local SEO services. To see where you stand first, request an audit.

    More guides: all tools and resources