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Home / Digital marketing / Local SEO / Guides / Law firm SEO hiring scorecard
Law firm SEO hiring scorecard
Eight questions to ask every agency, with a score sheet for comparing up to three.
Most firms hire an SEO company after a referral and a good sales call. This scorecard lets you ask every agency the same eight questions and compare the answers side by side.
PDF, 4 pages. Free with your email.
What's inside
- Scorecard
- What a good answer sounds like
- Contract checklist and red flags
Who it's for
Managing partners, firm administrators, and marketing directors comparing agencies.
Common questions
Can an agency guarantee rankings?
No. Treat a guarantee as a warning sign.
What should the firm own?
The website, domain, Google Business Profile, analytics, ad accounts, and all content.
Is this legal advice?
No. Check your state bar's advertising rules.
Want it done for you?
This guide supports our local SEO services. To see where you stand first, request an audit.
More guides: all tools and resources