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Home / Industries / Dental practices / General dentists
Digital marketing for general dentists
Quick summary: This page is for owner-run general and family dental offices. It routes you to local SEO for general dentists and to the SEO, AEO | GEO and SEO content pages written for dental practices. Nearly every general office should start with local SEO, because new patients pick a dentist from the map without a referral.
Which service do you need?
| Service | What it does here | Page |
|---|---|---|
| Local SEO | Ranks the office for the one very large search, block by block | Local SEO for general dentists |
| SEO | Gets service pages ranking for implants, whitening and cosmetic work | SEO for dental practices |
| AEO | GEO | Gets the office named for cost and insurance questions | AEO | GEO for dental practices |
| SEO content | Writes new-patient, emergency and higher-value service pages | SEO content for dental practices |
The Local SEO program starts at $850/mo per location, one fee for most general offices. See packages and the dental practices page.
What does a general office compete for?
One search dwarfs the rest. Ahrefs Keywords Explorer shows about 759,000 searches a month in the United States for "dentist near me", about 39,000 for "cosmetic dentist near me" and about 23,000 for "family dentist near me".
So keep "Dentist" as the primary category and win the smaller searches with pages. Name the treatment, not a title. A general dentist who offers aligners should not be called an orthodontist, and state dental boards set their own rules.
Where should you start?
- Top 3 near the door, gone a mile out: Local SEO. The grid shows which direction is worth the effort.
- Wants more implant or cosmetic cases: SEO content. A page for each service.
- A group practice is outspending you: SEO, plus real photos and steady recent reviews.
Common questions
How far does a general office's map ranking reach?
Usually only several blocks. New patients choose from the map pack, so local SEO is the first job.
Should we change our category to chase cosmetic work?
No, in most cases. The main dentist search is about 19 times larger than the cosmetic one. Keep the broad category and add service pages.
Can a general dentist market Invisalign and implants?
Yes. Say the office provides the treatment. Do not use the words orthodontist, periodontist or specialist for a general dentist, and check your state board's rules.
Are you a dental-only agency?
No. Galli Local works with several kinds of small business. It is new, with no dental client results yet.
See where your office ranks for "dentist near me"
Request a meeting. It includes a free map grid audit, block by block, across the neighborhoods around the office.