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Home / Industries / Dental practices / Orthodontists
Digital marketing for orthodontists
Quick summary: This page is for orthodontic specialty practices. Local SEO has its own orthodontist page; SEO, AEO | GEO and SEO content are on the dental practice pages. Orthodontics is the one dental specialty where a cost page can matter as much as the map, because patients research price before they pick an office.
Which service do you need?
| Service | What it does here | Page |
|---|---|---|
| Local SEO | Ranks each office, including satellites open a few days a week | Local SEO for orthodontists |
| SEO | Puts the specialist title next to treatment names across the site | SEO for dental practices |
| AEO | GEO | Gets your fees and facts cited when AI tools answer cost questions | AEO | GEO for dental practices |
| SEO content | Writes a real cost page and separate pages for parents and adults | SEO content for dental practices |
A satellite office is its own location, and the Local SEO program starts at $850/mo per location. See packages and dental practices.
How do orthodontic patients decide?
Price first, then place. Ahrefs Keywords Explorer shows about 69,000 searches a month in the United States for "invisalign cost", about 65,000 for "orthodontist near me" and about 29,000 for "braces near me".
There are two buyers. Parents compare location and hours after school. Adults compare appearance and price, and the American Association of Orthodontists says one in three orthodontic patients is an adult. Few patients are referred. They shop, often against a general dentist who offers aligners.
Where should you start?
- No page with real price ranges: SEO content. The cost page comes first, where your state board allows it.
- Satellite office barely shows on the map: Local SEO, with true hours and its own reviews.
- Losing aligner cases to general offices: SEO, so titles and pages say orthodontist.
Common questions
Should the map or the cost page come first?
Local SEO for the offices, with a cost page close behind. The cost search is slightly larger than the specialist search, and most practices have no page for it.
Should an orthodontist publish fees?
Yes, as a range, where your state dental board allows it. Say what the fee covers and how patients pay.
Do adults and parents need different pages?
Yes. They search different terms and compare different things, so one page rarely serves both.
Can you promise a number of case starts?
No. Nobody controls Google or the AI tools. We report where each office ranks and how many calls and bookings the profile produced.
See where you rank for braces and Invisalign
Request a meeting. It includes a free map grid audit for your main orthodontic terms around each office.