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Home / Industries / Medical practices / Orthopedic practices
Digital marketing for orthopedic practices
Quick summary: This page is for independent orthopedic and sports medicine groups. It routes you to four services: local SEO for each clinic and surgeon, and the SEO, AEO | GEO and SEO content pages written for medical practices. Most groups start with local SEO, because referred patients search the surgeon's name before they call.
Which service do you need?
| Service | What it does here | Page |
|---|---|---|
| Local SEO | Ranks each clinic in the map pack and gets surgeon profiles claimed | Local SEO for orthopedic practices |
| SEO | Fixes a site organized by surgeon when patients arrive thinking about a joint | SEO for medical practices |
| AEO | GEO | Gets the practice named when patients ask AI tools about an injury | AEO | GEO for medical practices |
| SEO content | Writes body-part pages with non-surgical options first | SEO content for medical practices |
A group pays per clinic: the Local SEO program starts at $850/mo per location. Bundles are on the packages page, under medical practices.
How do orthopedic patients find a practice?
Two ways, and they overlap. Many get a name from their primary care doctor, then search it. The surgeon's profile, rating and reviews decide whether they call.
The rest search by body part. Ahrefs Keywords Explorer shows about 3,800 searches a month in the United States for "knee doctor near me" and about 150 for "knee replacement surgeon near me". Patients know their knee hurts. They do not know the procedure yet. "Orthopedic near me" gets about 34,000.
Where should you start?
- Surgeons have unclaimed or thin profiles: Local SEO. Claim each one where the surgeon sees patients.
- Site has surgeon bios and little else: SEO content. One page per body part.
- Strong referrals, few self-referred patients: SEO, built around joints and sports medicine.
Common questions
Why does local SEO come first for an orthopedic group?
Because a referred patient searches the surgeon's name before calling, and the profile they see has to be claimed, correct and well reviewed.
Do you have orthopedic experience?
Yes. Steven Galli ran marketing for an orthopedic practice before working in Stryker's Endoscopy division. Galli Local is new, with no orthopedic client results yet.
Why do the SEO and AEO | GEO links go to medical practice pages?
Because that work is the same for every physician practice. The orthopedic details that differ, such as surgeon profiles and body-part searches, are on the orthopedic local SEO page.
Do you work with hospital-employed groups?
Usually not. A health system that runs the listings and website leaves little to change.
See where each clinic ranks
Request a meeting. It includes a free map grid audit for your main orthopedic terms around each clinic.